Metaforesight
Metaforesight is a user insights, foresight strategy, and consulting firm focused on helping businesses navigate the shifting space of user experience and product development in an AI environment. As a small and flexible team of experts in UXR, insights, and product management we offer a flywheel of decades of experience tuned to your needs. Often acting as an extension of staff, we can quickly provide impact whether you are an established business or a startup.
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With over 25 years of consulting, advisory, and research experience we know the approaches and methods that drive actionable decisions and impact. Whether you are a research team looking for seasoned advisory services or a startup seeking to set a foundation for research, we can get you moving quickly.
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Our advisory services provide a collaborative approach to partner with your team. We provide flexible support across a wide range of project types. From simply get your team up to speed on a topic to helping in temporary leadership roles, our breadth of knowledge and experience we give your team the tools to grow and to lean into future change.
Contact us: andrew@metaforesight.us
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AI Signals Scanning: Realtime, AI driven Signal collection and clustering
Tech Sector Specific Knowledge Creation: Developing emerging drivers with a team that knows tech.
Horizon Scanning and Market Shift Development
Deep Dive Future of X topics: Our team bring together experts to drive longitudinal impact.
Scenarios Planning and Consulting: Future Scenarios Development for PMs, Eng, designers, and marketing teams.
Teaching you to Fish: Training on Foresight methods
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Foresight Projects
Working with Meta on the “Future of Location”, we focused on how the concept of location is changing radically in an emerging AI and AR driven world. With a focus on GenZ and a 2-3 year time frame, we explored emerging needs, behaviors, and use cases. From hyper-local and socially focused to experiential and interactive new apps and service will need to respond to new expectations.
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Storytelling
“Storytelling is how humans make sense of the world” -Noah Harari.
Exploring “storytelling” with YouTube, we explored how individual creators building on new formats have disrupted traditional media and advertising. We mapped out how the new mechanics of storytelling and generative AI are redefining how creators and brands might engage viewers with more interactive expectation.
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User Journey
Truly understanding what a user goes through in trying to accomplish a task is difficult. Having deep empathy for that process and prioritizing the right features and calls to action is part science, part art. Our User Journeys can layer meaning into your existing data and show you new opportunities.
More about us
We grew up in tech and media, so we’ve seen a few cycles. With AI representing the biggest paradigm shift in at least the past 30 years, we are here to help you navigate possible futures and which bets to make without losing focus on your strengths and values.
To do this, we bring real-world strategic foresight experience with the right research methods to clients’ challenges with deep in-category expertise in the areas of media, tech, and interactivity. With over 20 years of experience in UX research, foresight strategy, and new product development at companies like Meta, Yahoo, Kantar Consulting, and Harris Poll we know how to translate data into meaningful insights that lead to meaningful impact.
